How To Incorporate Your Website Into Sales Development

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How To Incorporate Your Website Into Sales Development

A website is a business tool. And like any tool, it can be utilized to its fullest potential, or not.

When a company like Moz generates 1 million dollars using a landing page, the ROI of great web development and design is hard to ignore.

Like a swiss army knife, a website has the potential to serve several purposes.

Maybe you want more awareness.

Maybe you want to generate leads.

Maybe you want to run a huge sales campaign.

A website can do all of this, and more.

Using Purpose Driven Content For Your Website

Creating valuable content has always been a great way to spread awareness about your product.

This is called “content marketing”, and this strategy has many positive benefits:

1. Enhances Search Engine Optimization (SEO) rankings.

2. Educates prospects on your business.

3. Creates a feed back loop of information.

And this helps you convert website visitors into customers.

Websites give you the infrastructure to build a content delivery vehicle (blog) to take advantage of the benefits listed above.

For example. ADP used white papers and a diagnostic assessment tool to generate $1 million dollars worth of sales opportunities and closed several deals in 3 months using content marketing:

ADP Content Marketing Case Study

Search Engine Optimization (SEO)

A website is a great way to get more eyeballs on your service or product. One way to do this is through SEO.

SEO is the practice of optimizing a website so that it can be found on the result pages of Google, Bing, and Yahoo.

Here are three metrics search engines use to rank your website:

A. Load Time

According to SEO experts, load time isn’t a huge ranking factor, but it can effect your engagement levels. Google found that .5 seconds of slower loading time can increase drop off rates by as much as 20%.

B. On-Page Engagement

Web design streamlines the user experience on your website.  Which, along with load times, is an important SEO factor because Google uses web page engagement as a critical ranking factor.

Furthermore, it is invaluable to keep track of click-stream data, bounce rate, and other behavior metrics to learn about your customer’s actions while on the website to help you make adjustments to increase engagement.

Important On-page SEO Metrics For Your Website

Stats from SearchMetrics

C. XML Site Maps

Websites are now being punished for publishing duplicate content because of Google’s Panda update. This makes XML site maps more important because it can help search engines catalog your website quicker.

When you publish content, Google will know that you are the original creator, just incase someone posts your content somewhere else.

As well, XML site maps help search engines determine which pages of your website are considered important, what they mean, and much more.

Unfortunately, WordPress doesn’t inherently have an XML feature, but you can use plugins such as Yoast SEO among others to implement this feature.

Create a Brand

The style, color, logo, and writing of your website all contribute to one single message: your brand.

It’s easy to ignore branding, but when we look at statistics, 21% of customers purchase new products because it was from a brand they like.

Furthermore, 59% of shopper prefer products from brands they like.

It would be unwise to ignore this.

Branding conveys your company’s mission, personality, and reason for existing.

By developing your company’s overall message and personality, you separate yourself from the competition and become memorable.

A company that creates sleekly designed laptops for creatives is cool — but “apple” is better.

Develop Consistent Pivot Power

Like the swiss army knife, a website gives you several tools to help your business.

Maybe you want to develop a community, advertise one of your lesser popular services, or create a landing page to trade your ebook for emails to build your email list.

Websites give you the ability to create sales campaigns, community contests, develop content strategies to attract prospects, lead prospects through sales funnels, and so much more.

This is the power of a properly managed website. 

Think of your website as a store. You want to be able to move merchandise around, decorate it the way you want, and advertise new products.

You want your website to have the flexibility of a physical store.

Get Mobile

According to recent data, the majority of television viewers are now using a tablet or smartphone while they watch their favorite T.V. programs.

What would happen if your website wasn’t mobile-friendly? .

This is costly in a world where more time is being spent on mobile devices than desktop and other media.

As well, making a website mobile-friendly just isn’t enough. Mobile is a growing platform, and there are new ways to place products, interact with your website, and market your business.

A website will allow you to interact with users from desktops, tablets, and mobile — give you a chance to grab business from users of all platforms.

Mobile Usage

Photo Credit: TechStage via Compfight cc

Reducing Future Costs

But doesn’t it cost a ton to create a website like this and run it?

Yes and no.

It is actually cheaper in the long run to create a website like this if you have a great team of developers. Many companies get their websites created for cheap to save money, but often find themselves hiring more developers overtime to fix their website.

Imagine as if you are buying a car.

Do you expect to pay more for a car that lasts awhile, has better gas mileage, and a strong engine?

I would.

It’s the same with websites.

You are designing a vehicle for your business to drive awareness, educate, and sell to prospects. Some websites are better than others at this.

And it will last longer.

And you won’t have to hire people to fix it.

Plus, it’ll help you drive sales.

It’s an investment, and Tampa Bay Web Design Firm can make your investment valuable. But you won’t know unless you ask. Fortunately, we are willing to give advice for free.

We know you’re busy.

But it’s just 5 minutes — 30 minutes if you want, with a project lead giving you free advice at no cost. Maybe you will want to work with us, maybe you don’t, but at least you will leave knowing what’s next for you and your website.

No risk.

No investment.

Call us for a free consultation: 727-237-2035

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